How to Become an Affiliate Marketer in 2021 – How Do I Start?
On the surface affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners to generate via their online promotional activity. Anyone can join these affiliate programs and easily monetize their online content and influence and get paid for promoting any brand they want.
If you stop to think about it, affiliate marketing is in some ways like starting a business. You have the distinct advantage of not holding inventory and typically don’t need to hire employees, but you’re still setting up an online operation. In this article, we’ll look at a step-by-step method you can use to learn how to become an affiliate marketer. This will provide a platform for your efforts, and can help give you a leg up when you’re starting out. Whether you decide to go it alone, partner with others, or look for affiliate marketing jobs, these steps will prepare you for what’s ahead.
What is affiliate marketing?
Affiliate marketing is just like traditional marketing. You’re in business to promote a product or service, but you’re the one doing the selling. You get paid commissions when someone signs up to receive the product or service, pays for it, and signs up again to receive future offers.
The deal is, if you sell out, you don’t get paid. Instead, you build up a customer base to receive automatic payments. These payments can be either in the form of cash or in the form of gift cards for future use. In this way, affiliate marketing is like any other business, in that you have customers and then you have employees. The best way to learn to become an affiliate marketer is to start out doing it on your own.
Why affiliate marketing?
Unlike traditional businesses, online marketers don’t have to rely on physical products. Instead, the way they make money online is through affiliates and affiliate marketing. Affiliates are people who work in the same niche as the marketer and buy products offered by that marketer. An affiliate who buys shoes that a marketer sells is considered an affiliate.
The marketer may choose to give a small percentage of the profit back to the affiliate. Even if you aren’t selling physical products, you can still work as an affiliate marketer. There are many more ways to make money in affiliate marketing than there are in other types of online businesses, and you’ll want to consider each one.
The purpose of affiliate marketing
The main objective of an affiliate is to promote a product or service. To do this, a marketer will typically charge a commission on the sales made, in addition to a profit on his or her own sales. Here are just a few of the many products and services you can promote:
- Books and e-books
- Digital products and services
- Internet services
- Video and audio content
- Online courses
- Magazines and periodicals
- Online courses
Affiliate marketing requires you to keep your own products and services up-to-date. You also need to advertise them online. This is where a lot of people get burned. But it doesn’t have to be that way! You can build an online presence for yourself and for your products and services, but only if you know what you’re doing.
How affiliate marketing works
An affiliate marketing program is a program where you earn commissions for selling products, services, or whatever else your company is selling through the online network your affiliate program runs on. Essentially, affiliate marketing allows companies to create a network for interested consumers to buy their products and services, which of course draws in more consumers, and makes for a higher conversion rate.
Sponsored content also tends to perform well as an affiliate marketing product. The importance of landing on the right website before you get started, you should decide if you are going to manage your affiliate program yourself or hire a company that does. If you want to get into affiliate marketing on your own, you need to be comfortable running it by yourself.
In affiliate marketing, you simply choose a website where you’d like to receive compensation. For instance, let’s say you want to sell educational books. If you advertise a book on Amazon and make the decision to become an affiliate marketer, you’ll be compensated every time a customer makes a purchase on Amazon.
Starting out to begin your journey as an affiliate marketer, it’s important to have an idea of what you’re looking to do. Here’s a helpful and simple step-by-step guide: Learn about the different types of websites. For example, if you’re selling something that’s not online, you’ll need to learn about bricks-and-mortar stores. Read online reviews.
Some affiliates have already begun a self-introduction process, which we won’t address here. If you’re an affiliate marketer interested in marketing themselves, start by learning the basics. Then, go through the series below to get ready to market yourself. If you have a product or service you want to market, make it known. Who would be interested in it?
That’s where you can get started. List your “potential customers.” Identify the demographics that would use your product and their expected income.
For example, you might make a widget for a large electronics manufacturer, and specify the price they should pay. Or you could offer a product to women who wear a large size and specify the income they need to afford the item. List the products or services you offer.
While that is the core of affiliate marketing, the way to earn a career in it doesn’t begin and end with putting in a couple of hundred dollars a month. Advertising agencies, marketing, and sales departments, and even banks all require creative individuals to be successful in their roles. When salespeople can’t turn leads into purchases fast enough, agency managers seek out marketing managers for the department that leads and sells.
Need proof? B2B marketers are making a $66,000 average annual salary as compared to $33,000 from the other leading B2B marketing roles, according to the Aspiring Senior Professional Search Service. In order to make a living as an affiliate marketer, you’ll have to start small, work hard and turn your passion into a career.
Different types of affiliate programs
Affiliate programs are one of the most popular types of online businesses. There are thousands of affiliate marketing opportunities available on many of the largest sites on the web. In fact, the number of affiliate marketing programs available is so vast that there’s no practical way to explore all of them. However, you can learn about several of the more popular ones here. Programs to choose from: Earn money from advertising One of the easiest ways to start an affiliate marketing business is to go through affiliate programs, as they often offer a relatively low entry point. In the world of affiliate marketing, advertisements are the most common form of payment.
Build your network
The first place to look for learning opportunities is your network. You have people in your social network and professional network who may have contacts or information about how to learn or get started in affiliate marketing. If you work for a company or university, your contacts could be your colleagues, members of the faculty, or students, or your alumni network.
Begin by identifying a handful of your contacts who have related interests or experience. Then look for ways to connect with them on a regular basis. For example, maybe your contact knows someone who works for a company selling a specific type of product. Or perhaps your contact is knowledgeable about a particular niche and could be of assistance.
Affiliate Marketing Platforms
Affiliate marketing platforms are the digital backbone for affiliate marketing. You can buy your own, or you can use one of the many affiliate marketplaces on the web. This section of this guide is broken into several sections. Here’s what you need to know about affiliate marketplaces.
Affiliate Marketing Platforms: When you search for an affiliate marketing platform, you’ll typically find several different options. The only “standard” platform used by a lot of affiliates is ClickBank, which dominates the market. But you should expect to see a lot of different options. Regardless of which affiliate marketing platform you choose, you’ll need to create an affiliate marketing profile on it.
Finding the right programs
I myself worked for many years at Google as an Associate Product Manager where I helped teams implement and execute Google’s advertising programs. I’ve found affiliate marketing to be a tough way to make a living. Some biggest companies in the world offer affiliate marketing programs:
Nike, Adidas, HP, Nautica, WW, The others, Adobe, Lululemon, Pandora, DocuSign, Quicken, SkyMall, Virgin America, NewsCred, Topman, BikeMobile, HomeAway, Thinx.
All these companies produce quality content that aligns with their core mission, which makes it very easy to recommend their products or services in exchange for an affiliate link. The two biggest challenges; The biggest challenge of affiliate marketing is these big brands. They make content that’s great to read.
Setting up your website
Today, nearly every online business requires that their first step is set up a website. Even if you’ve never set up a webpage, there are free and paysites for all sizes of businesses. When your business is online, it’s necessary to make money. The best way to do that is to offer affiliate products on your website.
Using Amazon For small businesses, if your main focus is the internet, then there are two sites to use for affiliate selling. Amazon. Amazon’s website has exploded over the last few years. At the start of 2017, they’d managed to double their sales, (increase from around $30bn to more than $100bn). The reason why Amazon is so popular is that the product reviews are almost always 5 stars.
Creating a landing page
Before you can begin marketing, you need a website. You may have an idea of where you want your website to be, but how you get there is where the real work begins. For beginners, I highly recommend landing on a domain that’s clean and simple and has the brand logo prominently displayed.
If you have a website, you have a landing page! If you don’t have a website, create one. Make it free. Build a simple sign-up form that clearly states what you’re selling, how much it costs, and how long you plan on selling it for. Don’t drag your heels here. The internet is super-fast and sophisticated, but it doesn’t make up for slovenly presentation. Creating a landing page is like building a business. It takes time and hard work, but it’s worth it.
How to find affiliate marketing jobs
There are a number of ways to find affiliate marketing opportunities. Perhaps the best way is to search for specific keywords on websites like Google. Of course, it can be time-consuming and expensive to do this with keyword searches alone. You could also head to affiliate marketing job boards, though it’s important to make sure that these sites follow FTC guidelines. That is, if they aren’t an actual business, the FTC may come knocking. You don’t want that. You can also find other ways to look for leads and deals. Some sites will be running referral promotions or offer things for free. The Internet is vast, so if you use the right keywords, you’ll be able to find plenty of these opportunities. At the same time, you should do your homework.
How much do you really know about affiliate marketing? Is it something you want to pursue? If not, are you confident that you know enough to know what you’re getting into? If not, take a moment to learn more about affiliate marketing. Take the next step by joining the discussion in the forums.
Don’t be afraid to ask for help if you’re stuck, or to ask for clarification if you have questions. What do you think about affiliate marketing? Have you considered a career in this field? If you’ve taken the plunge into the world of affiliate marketing, do you have any additional tips or suggestions for others?
You don’t need to be a full-time affiliate marketer to be successful. You don’t need to track a lot of traffic. You don’t need to have a massive social media following. But the foundation of affiliate marketing is a simple process that leads to fast revenue, lucrative opportunities, and unlimited growth.
Some links on this site are affiliate marketing links. This means, if you click on one of those links and make a purchase, I will make a small commission. This will not increase the cost to you in any way.